![]() ![]() Google, Microsoft, and Meta have faced similar struggles with their XR businesses. ![]() So, there's probably product managers who are saying, 'we don't really have a lot of data on how this product's going to perform," he also said. "Apple's very rarely first to market and they would be with this product. "Something's not ready for primetime or the go-to market isn't there," said Eric Abbruzzese, research director at New York-based ABI Research, speculating on the reported dissent at Apple. Experts agree that there's cause for concern. Former and current employees told the Times that they worried the expected price tag of $3,000 wouldn't give customers enough value to build momentum in the market. Some of Apple Reality Pro features are said to include in-air typing, the ability to switch between virtual and augmented realities, its own custom operating system, and access to fitness and gaming apps and Apple TV. It's reported to launch this year, with its debut expected at June's Apple Worldwide Developers Conference. Whatever you call them, these headsets' path to consumer adoption has become so rocky and difficult that those behind the creation and development are becoming increasingly doubtful of their ability to deliver on their own promises.Įarlier this week, The New York Times reported that a rare wave of dissent made its way into the team behind Apple's mixed-reality smart goggles, called Apple Reality Pro. Some of the biggest companies in tech are betting on virtual reality, augmented reality, and a combination of the two, under the catchall umbrella of "extended reality," or XR. Karl Mondon/Digital First Media/The Mercury News via Getty ImagesĪpple is reportedly introducing its Reality Pro smart goggles in June.īut NYT reported on a rare wave of dissent internally at Apple, raising doubts about the product.Įxperts say the goggles may not be a smash success, but if anyone can make it work, it's Apple.
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